- Singtel announces senior management changes, starting 1 Jan 2025, to support its growth plan.
- New appointments focus on digital services and international expansion.
- Group Management Committee expanded to 13 members.
Singtel reshuffles its leadership team to boost its Singtel28 growth strategy, focusing on digital services and regional expansion.
Singtel Senior Management Roles
In a press release by Singtel, the company announced big changes to its top team.
These changes will start from 1 Jan 2025.
The changes aim to make Singtel stronger and help its growth plan called Singtel28.
Singtel28 focuses on three main areas: connectivity, digital services, and digital infrastructure.
Key Appointments
Ms Anna Yip will lead a new and bigger unit called International Digital Services.
She used to be the Deputy CEO of Singtel Singapore.
Mr Mark Chong will be the new Group Chief Corporate Officer.
He is coming back after working for two years at AIS, where he was Deputy CEO.
| Name | New Role | Previous Role |
|---|---|---|
| Anna Yip | CEO, International Digital Services | Deputy CEO, Singtel Singapore |
| Mark Chong | Group Chief Corporate Officer | Deputy CEO, AIS (on secondment) |
Expanded Management Team
The telco is also making its Group Management Committee bigger.
It will now have 13 members instead of 11.
Ms Gan Siok Hoon and Mr Sam Liew are joining the committee.
Ms Gan has been with the company for 25 years.
She will be the new Deputy Chief Corporate Officer.
Mr Liew leads NCS’ Government Strategic Business Group.
Mr Stephen Rue, who started as CEO at Optus on 4 November 2024, will also join this expanded committee.
New Singtel Senior Management Org Chart
Reasons for the Changes
Singtel’s Group CEO, Mr Yuen Kuan Moon, explained why these changes are happening.
He said, “We are reorganising and strengthening our leadership bench as we move into the next phase of our Singtel28 growth plan.”
These changes come after Singtel spent 3 years focusing on digital services and infrastructure.
The new team will help the company do better in these areas.
Departure of Key Executive
Ms Lim Cheng Cheng, who was the Group Chief Corporate Officer, is leaving Singtel.
She joined the company in 2012 and held many important jobs.
These included Managing Director of Group Strategic Investment and Group CFO.
Mr Yuen thanked Ms Lim for her work, saying, “I would like to extend our heartfelt thanks and appreciation to Cheng for her valuable contributions to the company over the years and wish her the very best in her future endeavours.”
Focus on Digital Growth
The new International Digital Services unit will be very important for Singtel.
It will look for new ways to grow Singtel’s digital services in the region.
This shows that Singtel is serious about expanding its technology leadership in Southeast Asia.
The company wants to offer more digital services to its customers.
What This Means for The Company
- Stronger focus on digital services and growth
- More experienced leaders in key positions
- Better chances to expand in Southeast Asia
- Possible new services for customers in the future
Do you think Singtel’s new leadership team will help the company grow faster in the digital world?
