- FairPrice Group’s Save Every Day campaign returns with more than 400 unique vouchers from 12 June to 10 September 2025.
- Customers can enjoy up to S$60 off on daily essentials and gadgets, with over S$1,000 available in total savings.
- New SG60 vouchers offer enhanced savings as part of Singapore’s diamond jubilee celebrations.
FairPrice Group has brought back its Save Every Day campaign, letting shoppers enjoy up to S$60 off with hundreds of vouchers for daily needs and special SG60 deals.
Campaign Announcement and Dates
In a press release by FairPrice Group, the Save Every Day Campaign returns for Singapore’s SG60 diamond jubilee.
The campaign starts on 12 June 2025 and ends on 10 September 2025.
Shoppers have 13 weeks to save on daily essentials and select gadgets.
Vouchers and Savings Details
NTUC FairPrice customers can access over 400 unique vouchers during this period.
The vouchers let shoppers enjoy up to S$60 off products such as rice, milk, oil, chocolates, and select electronics from brands like Samsung and Xiaomi.
- More than 100 SG60 vouchers offer special discounts on everyday items.
- Over S$1,000 in possible savings, if vouchers are used monthly for three months.
- Exclusive online vouchers available for popular electronic gadgets.
Vouchers come in both physical form and as digital vouchers on the FairPrice Group app.
All vouchers can be used at FairPrice, FairPrice Finest, FairPrice Xtra, and Unity outlets, and online.
How to Use Vouchers
Vouchers can be redeemed by all customers in Singapore.
Digital vouchers can be applied when checking out with the FPG app.
Scan the barcode from physical vouchers at any counter.
No limit on the number of voucher redemptions per customer for the 13 weeks.
- Multiple vouchers may be used in a single purchase.
- Online exclusive vouchers only need the app for redemption.
- Upcoming app features will let users auto-apply discounts by the end of 2025.
- Vouchers can be combined with existing discounts for Seniors, Pioneer Generation, Merdeka Generation, and CHAS cardholders.
Campaign Purpose and Context
The aim is to help Singaporeans stretch their dollar during uncertain times.
SG60 edition vouchers add more value as Singapore celebrates its 60th anniversary.
The campaign ensures daily essentials stay affordable as prices rise.
As FairPrice Group stated, “Through the Save Every Day campaign, FPG aims to deliver on its mission to keep daily essentials within reach for all in Singapore, by helping customers stretch their dollar further amid stubborn inflation and rising costs.”
Past Performance and Impact
The Save Every Day campaign first started in 2021.
Each year, it has become more popular with locals.
| Year | Expansion | Customer Savings |
|---|---|---|
| 2021 | Launch | – |
| 2024 | All stores + app | ~S$1.4 million (highest on record) |
There was a nearly 50% increase in voucher redemptions in 2024 after the campaign widened to all outlets and the app.
Popular voucher items last year included laundry detergent, dairy spreads, fruits, seafood, and drinks.
Other Recent Initiatives
Since early 2025, FairPrice Group has launched more schemes to support customers.
- Price freezes before Chinese New Year for seafood, pork, and vegetables.
- 60 deals on FairPrice housebrand bestsellers through the Best Sellers for Less campaign.
- Over S$5 million in NTUC Union and Link member deals for May Day.
- Three waves of Return Vouchers in addition to government CDC support.
For full details on current deals and redemption, see fairprice.com.sg/events/in-store/save-every-day/.
