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Access Tohoku – A Taste of Tohoku Right Here in Singapore!

A new Japanese showroom in Singapore brings Tohoku region crafts, food, and culture to Tras Street, offering visitors an immersive culinary and cultural experience.

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Daily.SG Newsroom
Archive · 15 Jul 2023
Access Tohoku – A Taste of Tohoku Right Here in Singapore!
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KEY POINTS

  • ●Access Tohoku opened on 19 July 2023 at 41 Tras Street as a showroom-type store featuring Tohoku region products and experiences
  • ●The store was founded by someone from Sendai, Miyagi Prefecture, who has lived in Southeast Asia for over 18 years and was motivated by the 2011 Great East Japan Earthquake
  • ●Visitors can watch dishes being prepared and sample Tohoku food as part of an immersive sensory experience, not just shopping
  • ●The store aims to mentor young people in traditional Tohoku crafts and businesses, preserving heritage practices for future generations
  • ●Purchases at the store support Tohoku's post-disaster reconstruction efforts

IN SIMPLE TERMS

A shop called Access Tohoku has opened in Singapore to sell and showcase traditional items, food, and crafts from Japan's northeastern Tohoku region. You can watch dishes being made, taste local food, and learn about the region's culture and traditions in one place.

WHY IT MATTERS

Brings authentic Tohoku culture and heritage directly to Singapore residents without travel.
Offers a hands-on experience combining food, crafts, and storytelling rather than typical retail shopping.
Supports training and mentorship for young people in traditional Tohoku trades and crafts.
Purchase proceeds contribute to Tohoku's recovery and reconstruction following the 2011 earthquake.

WHERE DO YOU STAND?

Would you visit Access Tohoku to experience Tohoku culture and support the region's post-disaster reconstruction?

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The Full Story

Imagine the soft caress of a silk scarf from Yamagata Prefecture, the tangy snap of iburigakko pickled vegetables from Akita or the amused smile at an akabeko, a bright red cute little cow-shaped toy from Fukushima Prefecture.

Well, grab your virtual passports folks because we’re taking a trip to Japan’s northeastern Tohoku region – right here at your doorstep.

A Taste of Tohoku in the Lion City

On 19 July 2023, Singapore is set to become the proud host of a new kind of store, a “showroom-type” if you will, called Access Tohoku.

Established by Hiroko Ono from Sendai, the capital of Miyagi Prefecture, the store brings a slice of Japan to our island.

Access Tohoku, More Than Just A Store

You see, Ono-san doesn’t just sell items – she shares tales and crafts from the heart of Tohoku.

Having lived in Southeast Asia for over 18 years, she became an ambassador for her homeland when a disaster, the Great East Japan Earthquake, struck in 2011.

Her personal connection to Tohoku spurred her to action, leading to the birth of Access Tohoku.

A Feast For The Senses

What can you expect at Access Tohoku? It’s a culinary, aesthetic – a full sensual journey, my friends.

You get to see dishes made right in front of your eyes and sample a bit of Tohoku heaven; it is an experience, not just a visit.

Sowing The Seeds For A Better Tomorrow

And there’s more.

Ono-san’s vision is to mentor the young, the new inheritors of old, traditional businesses.

She believes in passing the torch, making way for fresh minds to flourish, armed with a profound respect for the traditional practices of old.

And Access Tohoku will serve as the springboard!

Access Tohoku

Located at 41 Tras St, the Access Tohoku store is a slice of Japan in the heart of Singapore – an adventure awaiting the curious, the connoisseur and the plain old foodie!

So, are you ready to saddle up for a culinary journey to Tohoku, folks?

Come, savour the joys of the Rising Sun at Access Tohoku – an experience that stretches beyond shopping.

And remember, every visit you make, every delicacy you enjoy, takes a step toward supporting Tohoku’s post-disaster reconstruction.

After all, aren’t we each a part of this world, this shared humanity?

Now tell me, what do you look forward to the most at Access Tohoku?

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