Singapore's largest telco reshuffles its senior leadership from January 2025 to accelerate its digital services and regional expansion strategy.
KEY POINTS
IN SIMPLE TERMS
A major Singapore telecom company is moving its managers around to focus more on digital services and growing across Southeast Asia. They're putting new people in charge of international digital growth and corporate matters to help the company expand.
WHY IT MATTERS
WHERE DO YOU STAND?
Should telcos prioritise building their own digital services to compete with tech giants, or stick to connectivity as their core strength?
👍 👎 Vote ↓Singtel reshuffles its leadership team to boost its Singtel28 growth strategy, focusing on digital services and regional expansion.
In a press release by Singtel, the company announced big changes to its top team.
These changes will start from 1 Jan 2025.
The changes aim to make Singtel stronger and help its growth plan called Singtel28.
Singtel28 focuses on three main areas: connectivity, digital services, and digital infrastructure.
Ms Anna Yip will lead a new and bigger unit called International Digital Services.
She used to be the Deputy CEO of Singtel Singapore.
Mr Mark Chong will be the new Group Chief Corporate Officer.
He is coming back after working for two years at AIS, where he was Deputy CEO.
| Name | New Role | Previous Role |
|---|---|---|
| Anna Yip | CEO, International Digital Services | Deputy CEO, Singtel Singapore |
| Mark Chong | Group Chief Corporate Officer | Deputy CEO, AIS (on secondment) |
The telco is also making its Group Management Committee bigger.
It will now have 13 members instead of 11.
Ms Gan Siok Hoon and Mr Sam Liew are joining the committee.
Ms Gan has been with the company for 25 years.
She will be the new Deputy Chief Corporate Officer.
Mr Liew leads NCS’ Government Strategic Business Group.
Mr Stephen Rue, who started as CEO at Optus on 4 November 2024, will also join this expanded committee.
Singtel’s Group CEO, Mr Yuen Kuan Moon, explained why these changes are happening.
He said, “We are reorganising and strengthening our leadership bench as we move into the next phase of our Singtel28 growth plan.”
These changes come after Singtel spent 3 years focusing on digital services and infrastructure.
The new team will help the company do better in these areas.
Ms Lim Cheng Cheng, who was the Group Chief Corporate Officer, is leaving Singtel.
She joined the company in 2012 and held many important jobs.
These included Managing Director of Group Strategic Investment and Group CFO.
Mr Yuen thanked Ms Lim for her work, saying, “I would like to extend our heartfelt thanks and appreciation to Cheng for her valuable contributions to the company over the years and wish her the very best in her future endeavours.”
The new International Digital Services unit will be very important for Singtel.
It will look for new ways to grow Singtel’s digital services in the region.
This shows that Singtel is serious about expanding its technology leadership in Southeast Asia.
The company wants to offer more digital services to its customers.
Do you think Singtel’s new leadership team will help the company grow faster in the digital world?
Should telcos prioritise building their own digital services to compete with tech giants, or stick to connectivity as their core strength?
Be the first to weigh in.
